One Daytona
Mixed-Use Entertainment District | Daytona Beach, FL
Project Overview
One Daytona is a mixed-use destination district located directly across from Daytona International Speedway. The development brings together entertainment, dining, hospitality, retail, and public gathering spaces to create a vibrant year-round destination connected to the Daytona motorsports campus.
The multi-phase development was designed to transform the area surrounding Daytona International Speedway into a year-round entertainment and hospitality destination. The project includes a dynamic mix of restaurants, retail, entertainment venues, hotel accommodations, residential units, and public gathering spaces anchored by The Daytona Hotel.
Daytona Beach has long been central to motorsports history, and One Daytona extends that identity beyond race weekends by creating an active district that serves both visitors and local residents throughout the year. The development serves as a central gathering place that complements the speedway campus and supports tourism and economic development in the region.
Project Details
Location
Daytona Beach, Florida
Client
The Cordish Companies
Project Type
Mixed-Use Entertainment District
Sector
Sports & Entertainment / Mixed-Use
Type
Destination Development
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Project Facts
Project Challenge
The One Daytona development required the creation of a cohesive mixed-use destination capable of supporting major event crowds while remaining active and engaging throughout the year.
- Designing an environment that supports large event traffic associated with Daytona International Speedway
- Creating a destination that works beyond major race weekends as a year-round district
- Coordinating hospitality, retail, residential, and entertainment components within a unified development
- Integrating the development into the broader Daytona motorsports campus context
- Managing infrastructure and circulation across a large mixed-use development footprint
Landmark Logix Role
Landmark Logix supported project leadership and coordination for the development of One Daytona, helping align stakeholders, consultants, and project teams throughout the delivery process.
Project Highlights
Project Gallery
Project Progression
From planning through delivery — the development of One Daytona entertainment district
Planning & Programming
District master planning, land use programming, and development strategy for the mixed-use entertainment destination
Design & Entitlements
Architectural design development, infrastructure planning, and coordination of hospitality, retail, and entertainment components
Construction & Infrastructure
Site development, building construction, infrastructure installation, and coordination across multiple development parcels
Activation & Opening
Tenant fit-out coordination, public space activation, and phased opening of the One Daytona entertainment district
"One Daytona has transformed the area around Daytona International Speedway into a vibrant destination that serves visitors and residents year-round. The coordination across so many different components was critical to the project's success."Project ExecutiveOne Daytona Development
Key Achievements
Year-Round Destination
Created a vibrant entertainment district that operates as an active destination beyond major race weekends at Daytona International Speedway
Mixed-Use Integration
Successfully integrated hospitality, retail, dining, residential, and entertainment components within a cohesive district experience
Campus Connection
Established seamless integration between One Daytona and the Daytona International Speedway campus for event-day and everyday operation
Public Space Design
Delivered pedestrian-oriented plazas and gathering spaces that host community events and entertainment programming
Hospitality Anchor
Anchored the district with The Daytona Hotel and a curated mix of dining and entertainment venues
Stakeholder Coordination
Maintained alignment across developers, architects, engineers, tenants, and municipal stakeholders throughout delivery
Scope of Services
Landmark Logix provided owner-side project leadership and coordination services supporting the delivery of the One Daytona mixed-use entertainment district:
Planning & Coordination
- District master planning and programming support
- Design team coordination across architecture and engineering consultants
- Stakeholder alignment with developer leadership and municipal partners
- Schedule development and milestone tracking across development phases
Construction & Delivery
- Construction oversight and quality assurance across multiple parcels
- Infrastructure and site development coordination
- Tenant coordination and fit-out management
- Public space activation planning and project closeout
Services Applied on This Project
Explore the types of owner-side support and project leadership services relevant to this project.
Strategic Planning & Advisory
Owner's representation, feasibility studies, site selection, and development strategy to align stakeholders and define project vision.
Construction Management & Quality Control
On-site construction oversight, schedule management, quality assurance, and safety coordination.
Procurement & Financial Management
Contractor procurement, bid evaluation, budget development, cost control, and financial reporting.
Sector
Related Insights
Further reading on the planning, coordination, and delivery issues relevant to this project type.
How Mixed-Use Developments Are Delivered Successfully
Mixed-use developments combine multiple building types, user groups, and delivery timelines into a single project. Success demands integrated planning and experienced project coordination from day one.
Coordinating Mixed-Use Developments: Lessons from Complex District Projects
Mixed-use developments require coordinating hospitality, retail, residential, and entertainment components within a single cohesive vision. The coordination challenge is the project.
Why Stakeholder Coordination Determines Project Success
Complex construction projects fail more often from stakeholder misalignment than from technical problems. Effective coordination across diverse stakeholder groups is a discipline that must be planned and managed, not left to chance.
Planning a complex mixed-use or destination development?
Landmark Logix provides experienced owner-side leadership to help organizations successfully deliver complex capital projects.